Looking For More?
Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.
 |  |  |
The Podcast Interview Marketing Show
Learn how to get heard by your ideal clients leveraging other people's established audiences as an expert guest. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel.
Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize the results for every podcast interview.
Recent Episodes
144
Sept. 1, 2026
We're All Selling Preparation H: No One Cares About Your Product, Service, or Story
Your prospects don’t want your product, service, or story. They want relief. Interview Valet founder shares the full audio edition of his latest mini book, We're All Selling Preparation H. Tom shares why founder stories fail when they lead instead of support. A clear point of view, built on category design principles, becomes the foundation for standing out. Plus, why becoming a magnet outperforms the megaphone approach. This episode is a practical guide for anyone tired of shouting into the vo
143
Aug. 25, 2026
The Trust Portfolio with Joe Pulizzi
Content is infinite now, making trust scarce. Joe Pulizzi, founder of Content Marketing Institute, joins Tom Schwab to unpack "the trust portfolio": a framework for diversifying your brand's voice instead of relying on one founder or spokesperson. Joe explains why the top podcasts and newsletters come from people, not companies, and how spreading trust across several credible voices protects a business from a single point of failure. He shares how Content Marketing Institute built out voices
142
Aug. 18, 2026
The Thought Leadership Advantage with Peter Winick
What if your next podcast interview became more than content? Peter Winick, host of the Thought Leadership Leverage podcast and co-author of The Thought Leadership Handbook, says it can be the start of a real intellectual property asset. With host Tom Schwab, Peter unpacks how conversations compound into brand equity. The surprising origin story of turning 725 podcast episodes into a book using AI as a research assistant, breaks down his hobby-practice-business framework for evaluating though
141
Aug. 11, 2026
Business Superfans to Revenue Reactor AI: Frederick D's Content Playbook
Frederick Dudek - "Frederick D," host of the Business Superfans Advantage podcast - joins Tom Schwab to tackle a bigger problem than podcast discoverability. The real challenge is discovering the right idea inside a podcast. After 215+ guest interviews, Frederick built Revenue Reactor AI. The platform runs on his custom AI mentor "Metis." It diagnoses where businesses are leaking revenue using his "seven Rs" framework: reach, recognition, retention, reputation, reviews, referrals, and revenue
140
Aug. 4, 2026
From Soloist to Choir: How to Scale Trust in the Age of AI with Tom Schwab
Interview Valet founder Tom Schwab draws on a Navy engineering principle: “one is none”. Arguing that the single founder voice that built your business is now the very thing capping its growth. As AI increasingly recommends people over brands, a business represented by a single voice can capture only one share of trust. Tom walks through why a "choir" of trusted voices outperforms a soloist, with real examples from Scott Galloway, Dave Ramsey, and BiggerPockets. Plus the exact six-step system
139
July 28, 2026
Overcoming Imposter Syndrome as a Podcast Guest
Even the most accomplished experts - founders, authors, CEOs - often feel a flicker of "who am I to talk about this?" before a podcast interview. Tom Schwab sits down with Kristen Nolan, senior client account manager at Interview Valet, to address imposter syndrome in podcast guesting. Kristen explains why nervous guests often outperform overconfident ones, how shifting from ego to empathy transforms an interview, and the prep-document strategy she uses to help clients show up with clarity in
Listen On
