Looking For More?
Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.
 |  |  |
The Podcast Interview Marketing Show
Learn how to get heard by your ideal clients leveraging other people's established audiences as an expert guest. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel.
Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize the results for every podcast interview.
Recent Episodes
146
Sept. 15, 2026
Reinvention as a Competitive Advantage with Anna Crowe
Anna Crowe built Crow PR into a three-time Inc. 5000 winner, then reinvented it as Crowe Media. Anna explains why reinvention isn’t a single announcement; it’s an ongoing education campaign with host Tom Schwab. Markets, audiences, and even AI systems need repeated signals to understand who you're becoming. Anna walks through her decision to expand into social media, acquire a smaller agency, and launch a new show, The Real Shift Show. She and Tom dig into founder visibility, earned media, AI a
145
Sept. 8, 2026
How to Be a Great Guest: Being Engaging, Conversational, and Real
Being a great podcast guest isn't about sounding polished. It's about sounding present. Kristen Nolan, Senior Client Success Strategist, explains the real difference between performing and connecting. With host Tom Schwab, Kristen breaks down why over-preparing backfires, why "winging it" isn't a strategy, and how filler words can prove you're human in an AI-saturated content world. Plus, the most overlooked but powerful tip Kristen wants all guests to know – treat every conversation like a g
144
Sept. 1, 2026
We're All Selling Preparation H: No One Cares About Your Product, Service, or Story
Your prospects don’t want your product, service, or story. They want relief. Interview Valet founder shares the full audio edition of his latest mini book, We're All Selling Preparation H. Tom shares why founder stories fail when they lead instead of support. A clear point of view, built on category design principles, becomes the foundation for standing out. Plus, why becoming a magnet outperforms the megaphone approach. This episode is a practical guide for anyone tired of shouting into the
143
Aug. 25, 2026
The Trust Portfolio with Joe Pulizzi
Content is infinite now, making trust scarce. Joe Pulizzi, founder of Content Marketing Institute, joins Tom Schwab to unpack "the trust portfolio": a framework for diversifying your brand's voice instead of relying on one founder or spokesperson. Joe explains why the top podcasts and newsletters come from people, not companies, and how spreading trust across several credible voices protects a business from a single point of failure. He shares how Content Marketing Institute built out voices
142
Aug. 18, 2026
The Thought Leadership Advantage with Peter Winick
What if your next podcast interview became more than content? Peter Winick, host of the Thought Leadership Leverage podcast and co-author of The Thought Leadership Handbook, says it can be the start of a real intellectual property asset. With host Tom Schwab, Peter unpacks how conversations compound into brand equity. The surprising origin story of turning 725 podcast episodes into a book using AI as a research assistant, breaks down his hobby-practice-business framework for evaluating though
141
Aug. 11, 2026
Business Superfans to Revenue Reactor AI: Frederick D's Content Playbook
Frederick Dudek - "Frederick D," host of the Business Superfans Advantage podcast - joins Tom Schwab to tackle a bigger problem than podcast discoverability. The real challenge is discovering the right idea inside a podcast. After 215+ guest interviews, Frederick built Revenue Reactor AI. The platform runs on his custom AI mentor "Metis." It diagnoses where businesses are leaking revenue using his "seven Rs" framework: reach, recognition, retention, reputation, reviews, referrals, and revenue
Listen On
