Big Fish Don't Swim Through Funnels And Whales Don't Click with Bill Troy
What if everything you've been told about digital marketing is actually hurting your business? In this eye-opening conversation, Tom Schwab sits down with Bill Troy, co-founder of Polaris Institute and author of Click Sand: How Online Marketing Will...
What if everything you've been told about digital marketing is actually hurting your business? In this eye-opening conversation, Tom Schwab sits down with Bill Troy, co-founder of Polaris Institute and author of Click Sand: How Online Marketing Will Destroy Your Business and the Unlikely Secret to Saving It, to expose the traps of digital marketing.
Bill challenges the conventional wisdom that more clicks, leads, and automation equal success. Instead, he reveals how online marketing often works like a casino—keeping businesses playing the game rather than winning it. They discuss the psychological hooks that drive businesses to pour money into ineffective strategies and the dangerous illusion of "success metrics" like web traffic and lead volume.
More importantly, Bill shares what actually works: real relationships, meaningful conversations, and trust-building strategies that attract high-value clients. If you've ever felt like your marketing efforts are all activity and no progress, this episode is a must-listen.
Resources From This Episode:
BillTroy.com
InterviewValet.com
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