How Non-Fiction Authors Can Use Podcasting to Launch and Promote Books with Jenn Drummond

World record-holding mountaineer, author, and motivational speaker Jenn Drummond shares how non-fiction authors can strategically leverage podcast interviews to amplify their message, grow their audience, and drive meaningful results. Jenn didn’t just write Break Proof: Seven Strategies to Build Resilience and Achieve Your Life Goals and hope people found it—she used podcasting as a powerful tool to refine her storytelling, engage new audiences, and turn listeners into leads.

Talking with host Tom Schwab Jenn shares why podcast interviews are one of the most effective marketing channels for authors and how she used them as media training to improve her message delivery. She reveals her best-kept secrets for turning interviews into meaningful connections and conversions, explaining how soundbites and repurposed content play a critical role in long-term success. Jenn also emphasizes the importance of capturing an audience and building an engaged community, ensuring that each podcast appearance has a lasting impact.

Timestamps From This Episode:

[03:47] Podcasting as an effective marketing tool for your book.

[05:34] Benefits of podcasting for media preparation.

[12:56] Capturing your audience during your podcast appearances.

[19:11] Leveraging podcast interviews for social media content.

Resources From This Episode:

JennDrummond.com

InterviewInterview.com

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.