Leveraging Website Real Estate To Promote Podcast Appearances

If you're spending valuable time sharing your expertise on podcasts but not repurposing that content, you're missing out on significant opportunities. One often overlooked area is your website, where you can leverage real estate to maximize visibility, improve SEO, and build authority through a shared stage.

Host Tom Schwab talks with Interview Valet’s Marketing Manager, Tiffany Meenk, about turning podcast interviews into long-term marketing assets. Tiffany breaks down six powerful ways for guests to gain more ROI from every interview and shares actionable strategies to easily incorporate them into your business.

The conversation offers practical examples, including how to use AI tools for content creation, build engaging welcome pages, and maintain a curated "in the media" page to boost authority.

Don't just show up for an interview—leverage it to build lasting content that engages, educates, and converts your audience.

Timestamps From This Episode:

[02:52] Why you should be optimizing website content to enhance visibility and authority.

[05:50] Six ways to repurpose and promote podcast interviews on your website.

[15:36] Curating content to drive engagement and attract different audiences.

[22:22] Podcast guesting vs podcast interview marketing.

[27:24] The podcast interview welcome page and why should use them.

Resources From This Episode:

www.interviewvalet.com/inthemedia/

www.offers.interviewvalet.com/podcastwelcomepage

www.PodcastInterviewMarketing.com

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.