Podcast Interviews Will Not Work For Your Business If...
Podcast guesting works for everyone! If you’ve been sold this line by a booking agency then you’ve been lied to. Podcast interview marketing has helped countless businesses grow and connect with their targeted audiences but it isn’t for...
Podcast guesting works for everyone! If you’ve been sold this line by a booking agency then you’ve been lied to. Podcast interview marketing has helped countless businesses grow and connect with their targeted audiences but it isn’t for everyone. Interview Valet founder Tom Schwab and Senior Client Success Manager Lasina Jensen examine podcast guesting through a different lens. Collectively they have counseled thousands of business owners to determine if podcast guesting would work as an effective marketing channel to reach their goals. From that, they have found five business models that don't work for podcast guesting.
Together they dive into the intricacies of what makes podcast interview marketing successful, including the five types of individuals and businesses this strategy has not been effective. They emphasize the importance of understanding motivations, managing expectations for ROI, and the necessity of promoting and connecting beyond the interview. This discussion underscores the long-term nature of podcast marketing, marking a need for a relational approach rather than transactional tactics.
Timestamps From This Episode:
[01:14] Identifying the first red flag podcast guesting won't work for you.
[07:34] Managing ROI expectations from podcast interviews.
[13:24] Transactional vs Relational approach for effectiveness.
[14:16] Building better relationships for better results and long-term impact.
Resources From This Episode:
www.PodcastInterviewMarketing.com
Looking For More?
Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.
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