Should Your Podcast Include Video: Weighing The Pros And Cons

This week Chloe Williamson and Cristina Marcello discuss a polarizing topic: should a podcast include video? Both sides have compelling arguments for the why or why not. But regardless of your viewpoint, as a podcast guest, it’s your job to show up prepared to deliver an engaging conversation with the host no matter the format.

Make the most out of every podcast guest opportunity by understanding the pros and cons of shows that offer video and those that don’t. In this episode, we explore how video enhances audience engagement and loyalty by providing visual cues and a deeper connection with the host. Christina emphasizes the importance of repurposing video content into microcontent to share in other marketing channels to maximize brand visibility and audience reach.

Timestamps For This Episode:

(03:02) Exploring whether a podcast with video meets the definition and the evolution of the term.

(06:50) Microcontent and its role in repurposing and zero click theory.

(14:19) Optimizing video content across social media and marketing channels.

(22:01) The long-term nature of podcast interview marketing and ROI.

(27:27) Pitfalls to avoid when creating focused, engaging content.

(39:52) The future of podcasting predictions based on current trends.

(42:37) Show up prepared. Your equipment checklist for podcast interviews with video.

Looking For More?

Here are some resources to help you get started with a Podcast Interview Marketing strategy to grow your brand or business.