Use Targeted Podcast Interview As A Powerful Marketing Channel

Episodes

Jan. 15, 2025

The Art of the Soundbite: Creating Powerful Impact in Podcast Intervi…

Host Tom Schwab is joined by communication expert Michelle Prince, CEO of Performance Publishing Group, to explore the transformative power of soundbites in podcasting. Whether you're a seasoned guest or new to the podcasting world, Michelle shares...

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Jan. 8, 2025

Multiply Your Results and Impact From Podcast Guest Appearances with …

Host Tom Schwab sits down with Beth Trejo, founder of Chatter Kick, to uncover the game-changing strategies behind leveraging podcast interviews for business growth. Beth shares her expertise on turning a single interview into a month's worth of...

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Jan. 1, 2025

How To Incorporate Podcast Interview Marketing Into Your 2025 Strategy

Kick off the new year with a strategic edge! In this episode of The Podcast Interview Marketing Show, Tom Schwab sits down with Tiffany Meenk, Interview Valet’s savvy marketing manager, to explore the transformative trends shaping marketing in 2025....

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Dec. 25, 2024

How To Stay Relevant In A Rapidly Changing Digital Landscape

Interview Valet founder Tom Schwab and Senior Client Account Manager Kristen Nolan discuss navigating the future of podcast interview marketing in 2025 and beyond. From the rise of AI and its role in podcast visibility to the shift from SEO …

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Dec. 18, 2024

Video’s Impact on Podcasts: Building A Professional Home Studio with …

Host Tom Schwab sits down with Junaid Ahmed, the Home Studio Architect, to uncover the secrets to making a lasting impression on video. With video becoming a key element of nearly 90% of podcasts, looking professional has never been more …

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Dec. 11, 2024

How To Craft An Authentic Connection on Podcasts with Whitney Hahn

The transformative power of authenticity in podcast interviews with Whitney Hahn. Host Tom Schwab talks with the seasoned expert with a background in radio, to explore how connecting authentically can make or break your impact as a podcast guest....

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Dec. 4, 2024

What We Learned Our First Year In Podcasting

In this special anniversary episode of The Podcast Interview Marketing Show, founder Tom Schwab is joined by Marketing Manager Tiffany Meenk and Podcast Assistant Kristen Nolan for an exclusive behind-the-scenes look at their first year of podcasting....

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Nov. 27, 2024

Reducing Your High Touch Sales Cycle With Podcasts

We’re diving deep into a crucial challenge for many businesses: shortening the lengthy, high-touch sales cycle that can often hinder your growth. We're joined by David Bonney, CEO of FortyFive.io, who brings decades of sales mastery to the table....

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Nov. 20, 2024

Supercharge Your Brand Exposure and Franchise Opportunities With Bryc…

Bryce Henson is the CEO of the widely recognized franchise Fit Body Boot Camp. He talks with Interview Valet Operations Manager Jessica Morgan about how he has masterfully used podcast guesting to amplify his brand's presence and attract new...

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Nov. 13, 2024

What To Know Before Your First Podcast Interview

Join two podcast guest experts Kristen Nolan and Claudia Maye on the nuances of becoming a memorable podcast guest. Together they share behind-the-scenes insights learned from both the guest and host perspective on how to be a prepared podcast guest....

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Nov. 6, 2024

Timeline To Results With Your Podcast Guest Appearances

Our host Kristen Nolan talks with Interview Valet Marketing Manager Tiffany Meenk to address the crucial topic of timing your results with podcast guest appearances. Tiffany shares the proprietary findings from Interview Valet’s database on the...

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Oct. 30, 2024

The Intersection of PR and Podcast Interview Marketing

Host Tom Schwab talks with Interview Valet’s PR and podcasting expert Liz Brooks. Liz joined our team through the acquisition of Podchaser Connect and has since become an integral part of how we strategize and implement effective communication and...

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Oct. 23, 2024

How To Build Your Marketing Funnel For Podcast Guesting

The practices used by Interview Valet have been used to leverage podcast interviews since 2013. During that time we have defined and refined the category of Podcast Interview Marketing from more than 75,000 podcast interviews. Our discussion today...

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Oct. 16, 2024

Unlocking the Introvert's Edge in Podcasting with Matthew Pollard

Host Tom Schwab is joined by the acclaimed author and expert, Matthew Pollard. Known for his groundbreaking work, "The Introvert's Edge," Matthew challenges the typical stereotypes about success in marketing and podcasting. Contrary to the popular...

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Oct. 9, 2024

Maximize Your Podcast Interviews By Mastering Promotion

There’s podcast guesting and then there’s podcast interview marketing. Getting maximum results isn’t only about doing more guest appearances, but about actively promoting and repurposing your interviews. This is one of the primary things we...

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Oct. 2, 2024

Podcast Interviews Will Not Work For Your Business If...

Podcast guesting works for everyone! If you’ve been sold this line by a booking agency then you’ve been lied to. Podcast interview marketing has helped countless businesses grow and connect with their targeted audiences but it isn’t for...

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Sept. 25, 2024

Don't Say That: How To Avoid Violating FTC Guidelines

What happens when the very thing that drives your success puts you in the crosshairs of the Federal Trade Commission (FTC)? Anik Singal is a powerhouse in digital marketing, with two decades of experience building multimillion-dollar businesses. But...

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Sept. 18, 2024

Harnessing Generative AI Into Your Lead Referral Source with Language…

The idea of harnessing the power of generative AI to supercharge your referral network and expand your business is revolutionizing traditional marketing. AI is transforming how our target audiences discover us, shifting the focus from SEO to LMO—or...

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Sept. 11, 2024

Adversity to Opportunity: Integrating Podcast Guesting Into Your Busi…

Everyone faces adversity and challenges in life and business. But it’s our reaction to those obstacles that determine success or failure. In this episode, Interview Valet’s Kristen Nolan talks with Award-Winning Business Leader Chad E. Foster...

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Sept. 4, 2024

How To Stand Out: Becoming Unignorable In A Crowded Marketplace

One of the biggest obstacles business owners face today is obscurity. In a climate where everyone is vying for attention and we’re all saturated with noise, how are brands successfully standing out in a crowded marketplace? Host Tom Schwab talks...

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Aug. 28, 2024

Behind The Curtain: Preparing For Your First Podcast Interview

Interview Valet team member Kristen Nolan is put in the hot seat with Tom Schwab with a podcast interview walkthrough interview. Together they show a behind-the-scenes look at a mock interview so that first-time guests can go into their first …

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Aug. 21, 2024

Optimizing for IMPACT: Debunking The Top 1% Ranking For Podcasts

This conversation with Interview Valet Founder Tom Schwab and Operations Manager Jessica Morgan hits on a sensitive topic in podcasting – the coveted 1% ranking and why it doesn’t mean what you think it means. Podcast interview marketing is...

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Aug. 14, 2024

How To Transform Your Book Into 18 Streams of Income

What return on investment should you expect from writing a book? Many authors believe landing a book deal is the answer to all your financial concerns. But the biggest misconception is that it isn’t the publisher’s responsibility to market your...

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Aug. 7, 2024

They Ask, You Answer: Buyer Centric Sales & Marketing with Podcasts

If you've heard of inbound marketing, you've probably heard of this week’s guest. Marcus Sheridan. Known for his groundbreaking work with HubSpot and his influential book "They Ask, You Answer," Marcus has transformed how businesses engage with...

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