Use Targeted Podcast Interview As A Powerful Marketing Channel

Episodes

March 25, 2025

How Non-Fiction Authors Can Use Podcasting to Launch and Promote Book…

World record-holding mountaineer, author, and motivational speaker Jenn Drummond shares how non-fiction authors can strategically leverage podcast interviews to amplify their message, grow their audience, and drive meaningful results. Jenn didn’t...

Listen to the Episode
March 18, 2025

How to Find Your Voice: Storytelling Techniques That Resonate with Ma…

What is the difference between simply telling a story and telling the right story — the kind that resonates, builds trust, and drives results? Drawing from his background in the movie business, Marc Gutman, Founder of Wildstory, shares how to...

Listen to the Episode
March 11, 2025

How To Better Track The Impact of Every Podcast Appearance

Have you ever wondered if your podcast appearances are actually driving results for your business? In this episode host Tom Schwab sits down with Jessica Morgan to uncover the keys to measuring real podcast ROI. Jessica, Interview Valet Operations...

Listen to the Episode
March 4, 2025

The 2025 State of Podcast Guesting: Beyond The Data

What does podcasting look like for guests in 2025? What do recent shifts and current trends reveal about building an effective podcast interview marketing strategy right now? In this special episode of The Podcast Interview Marketing Show,...

Listen to the Episode
Feb. 26, 2025

Big Fish Don't Swim Through Funnels And Whales Don't Click with Bill …

What if everything you've been told about digital marketing is actually hurting your business? In this eye-opening conversation, Tom Schwab sits down with Bill Troy, co-founder of Polaris Institute and author of Click Sand: How Online Marketing Will...

Listen to the Episode
Feb. 19, 2025

From Introvert to Influencer: Personal Brand Growth via Podcasts with…

Is podcasting only for extroverts? No.  It’s quite the opposite. Podcasts are shown to be an ideal platform for introverts. In this episode host Tom Schwab sits down with David Hall, host of the Quiet and Strong podcast, to shatter the myth...

Listen to the Episode
Feb. 12, 2025

Services Are Bought, Not Sold: Rethinking Professional Sales with Gre…

This conversation challenges the traditional approach to selling professional services and offers a fresh perspective from Greg Alexander, founder of Collective 54 and author of The Boutique: How to Start, Scale, and Sell a Professional Services...

Listen to the Episode
Feb. 5, 2025

Leveraging Website Real Estate To Promote Podcast Appearances

If you're spending valuable time sharing your expertise on podcasts but not repurposing that content, you're missing out on significant opportunities. One often overlooked area is your website, where you can leverage real estate to maximize...

Listen to the Episode
Jan. 29, 2025

What You Should Know Before Becoming A Podcast Guest

Looking to add podcast guest appearances to your marketing channel? Even seasoned guests will want to hear this conversation with host Tom Schwab and Interview Valet Operations Manager Jessica Morgan. Where they address the essentials you need to know...

Listen to the Episode
Jan. 22, 2025

Calm the Nerves, Crush the Mic: Confidence Strategies for Podcast Gue…

Award-winning presenter and speech coach, Melissa Entzminger, talks with host Tom Schwab about tackling one of the most common challenges for podcast guests: calming those pre-interview nerves. Melissa shares her expertise in turning nervous energy...

Listen to the Episode
Jan. 15, 2025

The Art of the Soundbite: Creating Powerful Impact in Podcast Intervi…

Host Tom Schwab is joined by communication expert Michelle Prince, CEO of Performance Publishing Group, to explore the transformative power of soundbites in podcasting. Whether you're a seasoned guest or new to the podcasting world, Michelle shares...

Listen to the Episode
Jan. 8, 2025

Multiply Your Results and Impact From Podcast Guest Appearances with …

Host Tom Schwab sits down with Beth Trejo, founder of Chatter Kick, to uncover the game-changing strategies behind leveraging podcast interviews for business growth. Beth shares her expertise on turning a single interview into a month's worth of...

Listen to the Episode
Jan. 1, 2025

How To Incorporate Podcast Interview Marketing Into Your 2025 Strategy

Kick off the new year with a strategic edge! In this episode of The Podcast Interview Marketing Show, Tom Schwab sits down with Tiffany Meenk, Interview Valet’s savvy marketing manager, to explore the transformative trends shaping marketing in 2025....

Listen to the Episode
Dec. 25, 2024

How To Stay Relevant In A Rapidly Changing Digital Landscape

Interview Valet founder Tom Schwab and Senior Client Account Manager Kristen Nolan discuss navigating the future of podcast interview marketing in 2025 and beyond. From the rise of AI and its role in podcast visibility to the shift from SEO to...

Listen to the Episode
Dec. 18, 2024

Video’s Impact on Podcasts: Building A Professional Home Studio with …

Host Tom Schwab sits down with Junaid Ahmed, the Home Studio Architect, to uncover the secrets to making a lasting impression on video. With video becoming a key element of nearly 90% of podcasts, looking professional has never been more important....

Listen to the Episode
Dec. 11, 2024

How To Craft An Authentic Connection on Podcasts with Whitney Hahn

The transformative power of authenticity in podcast interviews with Whitney Hahn. Host Tom Schwab talks with the seasoned expert with a background in radio, to explore how connecting authentically can make or break your impact as a podcast guest....

Listen to the Episode
Dec. 4, 2024

What We Learned Our First Year In Podcasting

In this special anniversary episode of The Podcast Interview Marketing Show, founder Tom Schwab is joined by Marketing Manager Tiffany Meenk and Podcast Assistant Kristen Nolan for an exclusive behind-the-scenes look at their first year of podcasting....

Listen to the Episode
Nov. 27, 2024

Reducing Your High Touch Sales Cycle With Podcasts

We’re diving deep into a crucial challenge for many businesses: shortening the lengthy, high-touch sales cycle that can often hinder your growth. We're joined by David Bonney, CEO of FortyFive.io, who brings decades of sales mastery to the table....

Listen to the Episode
Nov. 20, 2024

Supercharge Your Brand Exposure and Franchise Opportunities With Bryc…

Bryce Henson is the CEO of the widely recognized franchise Fit Body Boot Camp. He talks with Interview Valet Operations Manager Jessica Morgan about how he has masterfully used podcast guesting to amplify his brand's presence and attract new...

Listen to the Episode
Nov. 13, 2024

What To Know Before Your First Podcast Interview

Join two podcast guest experts Kristen Nolan and Claudia Maye on the nuances of becoming a memorable podcast guest. Together they share behind-the-scenes insights learned from both the guest and host perspective on how to be a prepared podcast guest....

Listen to the Episode
Nov. 6, 2024

Timeline To Results With Your Podcast Guest Appearances

Our host Kristen Nolan talks with Interview Valet Marketing Manager Tiffany Meenk to address the crucial topic of timing your results with podcast guest appearances. Tiffany shares the proprietary findings from Interview Valet’s database on the...

Listen to the Episode
Oct. 30, 2024

The Intersection of PR and Podcast Interview Marketing

Host Tom Schwab talks with Interview Valet’s PR and podcasting expert Liz Brooks. Liz joined our team through the acquisition of Podchaser Connect and has since become an integral part of how we strategize and implement effective communication and...

Listen to the Episode
Oct. 23, 2024

How To Build Your Marketing Funnel For Podcast Guesting

The practices used by Interview Valet have been used to leverage podcast interviews since 2013. During that time we have defined and refined the category of Podcast Interview Marketing from more than 75,000 podcast interviews. Our discussion today...

Listen to the Episode
Oct. 16, 2024

Unlocking the Introvert's Edge in Podcasting with Matthew Pollard

Host Tom Schwab is joined by the acclaimed author and expert, Matthew Pollard. Known for his groundbreaking work, "The Introvert's Edge," Matthew challenges the typical stereotypes about success in marketing and podcasting. Contrary to the popular...

Listen to the Episode