Use Targeted Podcast Interview As A Powerful Marketing Channel

Episodes

The Future of Marketing: Audience Intelligence and Podcast Guesting with Rand Fishkin
April 8, 2025

The Future of Marketing: Audience Intelligence and Podcast Guesting w…

A conversation you won’t want to miss with the co-founder of SparkToro and Snackbar Studio Rand Fishkin. Host Tom Schwab talks with the digital marketing visionary for a deep dive into what really matters in modern marketing. Together, they...

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The Power of Practice: How Mock Interviews Build Confidence
April 1, 2025

The Power of Practice: How Mock Interviews Build Confidence

Stepping up to the mic for your first podcast interview can feel intimidating, but it doesn’t have to be. In this episode of The Podcast Interview Marketing Show, host Tom Schwab sits down with Kristen Nolan, Senior Account Manager at Interview...

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How Non-Fiction Authors Can Use Podcasting to Launch and Promote Books with Jenn Drummond
March 25, 2025

How Non-Fiction Authors Can Use Podcasting to Launch and Promote Book…

World record-holding mountaineer, author, and motivational speaker Jenn Drummond shares how non-fiction authors can strategically leverage podcast interviews to amplify their message, grow their audience, and drive meaningful results. Jenn didn’t...

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How to Find Your Voice: Storytelling Techniques That Resonate with Marc Gutman
March 18, 2025

How to Find Your Voice: Storytelling Techniques That Resonate with Ma…

What is the difference between simply telling a story and telling the right story — the kind that resonates, builds trust, and drives results? Drawing from his background in the movie business, Marc Gutman, Founder of Wildstory, shares how to...

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How To Better Track The Impact of Every Podcast Appearance
March 11, 2025

How To Better Track The Impact of Every Podcast Appearance

Have you ever wondered if your podcast appearances are actually driving results for your business? In this episode host Tom Schwab sits down with Jessica Morgan to uncover the keys to measuring real podcast ROI. Jessica, Interview Valet Operations...

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The 2025 State of Podcast Guesting: Beyond The Data
March 4, 2025

The 2025 State of Podcast Guesting: Beyond The Data

What does podcasting look like for guests in 2025? What do recent shifts and current trends reveal about building an effective podcast interview marketing strategy right now? In this special episode of The Podcast Interview Marketing Show,...

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Big Fish Don't Swim Through Funnels And Whales Don't Click with Bill Troy
Feb. 26, 2025

Big Fish Don't Swim Through Funnels And Whales Don't Click with Bill …

What if everything you've been told about digital marketing is actually hurting your business? In this eye-opening conversation, Tom Schwab sits down with Bill Troy, co-founder of Polaris Institute and author of Click Sand: How Online Marketing Will...

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From Introvert to Influencer: Personal Brand Growth via Podcasts with David Hall
Feb. 19, 2025

From Introvert to Influencer: Personal Brand Growth via Podcasts with…

Is podcasting only for extroverts? No.  It’s quite the opposite. Podcasts are shown to be an ideal platform for introverts. In this episode host Tom Schwab sits down with David Hall, host of the Quiet and Strong podcast, to shatter the myth...

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Services Are Bought, Not Sold: Rethinking Professional Sales with Greg Alexander
Feb. 12, 2025

Services Are Bought, Not Sold: Rethinking Professional Sales with Gre…

This conversation challenges the traditional approach to selling professional services and offers a fresh perspective from Greg Alexander, founder of Collective 54 and author of The Boutique: How to Start, Scale, and Sell a Professional Services...

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Leveraging Website Real Estate To Promote Podcast Appearances
Feb. 5, 2025

Leveraging Website Real Estate To Promote Podcast Appearances

If you're spending valuable time sharing your expertise on podcasts but not repurposing that content, you're missing out on significant opportunities. One often overlooked area is your website, where you can leverage real estate to maximize...

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What You Should Know Before Becoming A Podcast Guest
Jan. 29, 2025

What You Should Know Before Becoming A Podcast Guest

Looking to add podcast guest appearances to your marketing channel? Even seasoned guests will want to hear this conversation with host Tom Schwab and Interview Valet Operations Manager Jessica Morgan. Where they address the essentials you need to know...

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Calm the Nerves, Crush the Mic: Confidence Strategies for Podcast Guests with Melissa Entzminger
Jan. 22, 2025

Calm the Nerves, Crush the Mic: Confidence Strategies for Podcast Gue…

Award-winning presenter and speech coach, Melissa Entzminger, talks with host Tom Schwab about tackling one of the most common challenges for podcast guests: calming those pre-interview nerves. Melissa shares her expertise in turning nervous energy...

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The Art of the Soundbite: Creating Powerful Impact in Podcast Interviews with Michelle Prince
Jan. 15, 2025

The Art of the Soundbite: Creating Powerful Impact in Podcast Intervi…

Host Tom Schwab is joined by communication expert Michelle Prince, CEO of Performance Publishing Group, to explore the transformative power of soundbites in podcasting. Whether you're a seasoned guest or new to the podcasting world, Michelle shares...

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Multiply Your Results and Impact From Podcast Guest Appearances with Beth Trejo
Jan. 8, 2025

Multiply Your Results and Impact From Podcast Guest Appearances with …

Host Tom Schwab sits down with Beth Trejo, founder of Chatter Kick, to uncover the game-changing strategies behind leveraging podcast interviews for business growth. Beth shares her expertise on turning a single interview into a month's worth of...

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How To Incorporate Podcast Interview Marketing Into Your 2025 Strategy
Jan. 1, 2025

How To Incorporate Podcast Interview Marketing Into Your 2025 Strategy

Kick off the new year with a strategic edge! In this episode of The Podcast Interview Marketing Show, Tom Schwab sits down with Tiffany Meenk, Interview Valet’s savvy marketing manager, to explore the transformative trends shaping marketing in 2025....

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How To Stay Relevant In A Rapidly Changing Digital Landscape
Dec. 25, 2024

How To Stay Relevant In A Rapidly Changing Digital Landscape

Interview Valet founder Tom Schwab and Senior Client Account Manager Kristen Nolan discuss navigating the future of podcast interview marketing in 2025 and beyond. From the rise of AI and its role in podcast visibility to the shift from SEO to...

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Video’s Impact on Podcasts: Building A Professional Home Studio with Junaid Ahmed
Dec. 18, 2024

Video’s Impact on Podcasts: Building A Professional Home Studio with …

Host Tom Schwab sits down with Junaid Ahmed, the Home Studio Architect, to uncover the secrets to making a lasting impression on video. With video becoming a key element of nearly 90% of podcasts, looking professional has never been more important....

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How To Craft An Authentic Connection on Podcasts with Whitney Hahn
Dec. 11, 2024

How To Craft An Authentic Connection on Podcasts with Whitney Hahn

The transformative power of authenticity in podcast interviews with Whitney Hahn. Host Tom Schwab talks with the seasoned expert with a background in radio, to explore how connecting authentically can make or break your impact as a podcast guest....

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What We Learned Our First Year In Podcasting
Dec. 4, 2024

What We Learned Our First Year In Podcasting

In this special anniversary episode of The Podcast Interview Marketing Show, founder Tom Schwab is joined by Marketing Manager Tiffany Meenk and Podcast Assistant Kristen Nolan for an exclusive behind-the-scenes look at their first year of podcasting....

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Reducing Your High Touch Sales Cycle With Podcasts
Nov. 27, 2024

Reducing Your High Touch Sales Cycle With Podcasts

We’re diving deep into a crucial challenge for many businesses: shortening the lengthy, high-touch sales cycle that can often hinder your growth. We're joined by David Bonney, CEO of FortyFive.io, who brings decades of sales mastery to the table....

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Supercharge Your Brand Exposure and Franchise Opportunities With Bryce Henson
Nov. 20, 2024

Supercharge Your Brand Exposure and Franchise Opportunities With Bryc…

Bryce Henson is the CEO of the widely recognized franchise Fit Body Boot Camp. He talks with Interview Valet Operations Manager Jessica Morgan about how he has masterfully used podcast guesting to amplify his brand's presence and attract new...

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What To Know Before Your First Podcast Interview
Nov. 13, 2024

What To Know Before Your First Podcast Interview

Join two podcast guest experts Kristen Nolan and Claudia Maye on the nuances of becoming a memorable podcast guest. Together they share behind-the-scenes insights learned from both the guest and host perspective on how to be a prepared podcast guest....

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Timeline To Results With Your Podcast Guest Appearances
Nov. 6, 2024

Timeline To Results With Your Podcast Guest Appearances

Our host Kristen Nolan talks with Interview Valet Marketing Manager Tiffany Meenk to address the crucial topic of timing your results with podcast guest appearances. Tiffany shares the proprietary findings from Interview Valet’s database on the...

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The Intersection of PR and Podcast Interview Marketing
Oct. 30, 2024

The Intersection of PR and Podcast Interview Marketing

Host Tom Schwab talks with Interview Valet’s PR and podcasting expert Liz Brooks. Liz joined our team through the acquisition of Podchaser Connect and has since become an integral part of how we strategize and implement effective communication and...

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