Use Targeted Podcast Interview As A Powerful Marketing Channel

Season 1

Nov. 27, 2024

Reducing Your High Touch Sales Cycle With Podcasts

We’re diving deep into a crucial challenge for many businesses: shortening the lengthy, high-touch sales cycle that can often hinder your growth. We're joined by David Bonney, CEO of FortyFive.io, who brings decades of sales mastery to the table....

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Nov. 20, 2024

Supercharge Your Brand Exposure and Franchise Opportunities With Bryc…

Bryce Henson is the CEO of the widely recognized franchise Fit Body Boot Camp. He talks with Interview Valet Operations Manager Jessica Morgan about how he has masterfully used podcast guesting to amplify his brand's presence and attract new...

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Nov. 13, 2024

What To Know Before Your First Podcast Interview

Join two podcast guest experts Kristen Nolan and Claudia Maye on the nuances of becoming a memorable podcast guest. Together they share behind-the-scenes insights learned from both the guest and host perspective on how to be a prepared podcast guest....

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Nov. 6, 2024

Timeline To Results With Your Podcast Guest Appearances

Our host Kristen Nolan talks with Interview Valet Marketing Manager Tiffany Meenk to address the crucial topic of timing your results with podcast guest appearances. Tiffany shares the proprietary findings from Interview Valet’s database on the...

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Oct. 30, 2024

The Intersection of PR and Podcast Interview Marketing

Host Tom Schwab talks with Interview Valet’s PR and podcasting expert Liz Brooks. Liz joined our team through the acquisition of Podchaser Connect and has since become an integral part of how we strategize and implement effective communication and...

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Oct. 23, 2024

How To Build Your Marketing Funnel For Podcast Guesting

The practices used by Interview Valet have been used to leverage podcast interviews since 2013. During that time we have defined and refined the category of Podcast Interview Marketing from more than 75,000 podcast interviews. Our discussion today...

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Oct. 16, 2024

Unlocking the Introvert's Edge in Podcasting with Matthew Pollard

Host Tom Schwab is joined by the acclaimed author and expert, Matthew Pollard. Known for his groundbreaking work, "The Introvert's Edge," Matthew challenges the typical stereotypes about success in marketing and podcasting. Contrary to the popular...

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Oct. 9, 2024

Maximize Your Podcast Interviews By Mastering Promotion

There’s podcast guesting and then there’s podcast interview marketing. Getting maximum results isn’t only about doing more guest appearances, but about actively promoting and repurposing your interviews. This is one of the primary things we...

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Oct. 2, 2024

Podcast Interviews Will Not Work For Your Business If...

Podcast guesting works for everyone! If you’ve been sold this line by a booking agency then you’ve been lied to. Podcast interview marketing has helped countless businesses grow and connect with their targeted audiences but it isn’t for...

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Sept. 25, 2024

Don't Say That: How To Avoid Violating FTC Guidelines

What happens when the very thing that drives your success puts you in the crosshairs of the Federal Trade Commission (FTC)? Anik Singal is a powerhouse in digital marketing, with two decades of experience building multimillion-dollar businesses. But...

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Sept. 18, 2024

Harnessing Generative AI Into Your Lead Referral Source with Language…

The idea of harnessing the power of generative AI to supercharge your referral network and expand your business is revolutionizing traditional marketing. AI is transforming how our target audiences discover us, shifting the focus from SEO to LMO—or...

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Sept. 11, 2024

Adversity to Opportunity: Integrating Podcast Guesting Into Your Busi…

Everyone faces adversity and challenges in life and business. But it’s our reaction to those obstacles that determine success or failure. In this episode, Interview Valet’s Kristen Nolan talks with Award-Winning Business Leader Chad E. Foster...

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Sept. 4, 2024

How To Stand Out: Becoming Unignorable In A Crowded Marketplace

One of the biggest obstacles business owners face today is obscurity. In a climate where everyone is vying for attention and we’re all saturated with noise, how are brands successfully standing out in a crowded marketplace? Host Tom Schwab talks...

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Aug. 28, 2024

Behind The Curtain: Preparing For Your First Podcast Interview

Interview Valet team member Kristen Nolan is put in the hot seat with Tom Schwab with a podcast interview walkthrough interview. Together they show a behind-the-scenes look at a mock interview so that first-time guests can go into their first …

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Aug. 21, 2024

Optimizing for IMPACT: Debunking The Top 1% Ranking For Podcasts

This conversation with Interview Valet Founder Tom Schwab and Operations Manager Jessica Morgan hits on a sensitive topic in podcasting – the coveted 1% ranking and why it doesn’t mean what you think it means. Podcast interview marketing is...

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Aug. 14, 2024

How To Transform Your Book Into 18 Streams of Income

What return on investment should you expect from writing a book? Many authors believe landing a book deal is the answer to all your financial concerns. But the biggest misconception is that it isn’t the publisher’s responsibility to market your...

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Aug. 7, 2024

They Ask, You Answer: Buyer Centric Sales & Marketing with Podcasts

If you've heard of inbound marketing, you've probably heard of this week’s guest. Marcus Sheridan. Known for his groundbreaking work with HubSpot and his influential book "They Ask, You Answer," Marcus has transformed how businesses engage with...

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July 31, 2024

What Is A Podcast Interview Pre-Call and Why Are They Valuable?

What is a pre-call and why do I need to do it before my interview recording? This is one of the most common questions we hear from our guests. Not all shows require them but they offer a host of …

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July 24, 2024

Control Your Conversation With Podcast Interview Marketing: Part 3

In this final installment of an impactful series, we hear from Interview Valet founder Tom Schwab and Marketing Manager Tiffany Meenk on how to control your conversations with podcast interview marketing. Building on our earlier discussions, we've...

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July 17, 2024

Control Your Conversions With Podcast Interview Marketing: Part 2

In this second installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Senior Client Success Manager Lasina Jensen on the ways that podcast interview marketing allows you to command control of your conversions. Guesting...

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July 10, 2024

Control Your Crowd With Podcast Interview Marketing: Part 1

In this first installment of a three-part series, we hear from Interview Valet founder Tom Schwab and Operations Manager Jessica Morgan on the ways that podcast interview marketing allows you to command control of your audience, thereby controlling...

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July 3, 2024

Lessons Learned From AM Radio For Podcast Guests

Too often in podcasting, we want to believe this is all entirely new. While the platform is fairly new, the foundation of why it works has been done before. It’s more evolutionary than revolutionary. Our guest Chris King brings an …

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June 26, 2024

How Podcast Interviews Build Trust and Credibility for Health and Wel…

Interview Valet’s Evette Langham sits down with Jennifer Orechwa of Salt Marketing as she dives deep into the power of podcast interviews for health and wellness practitioners. Jennifer, an experienced podcast host and StoryBrand certified marketer,...

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June 19, 2024

Expand Your Knowledge and Curiosity: The Social Benefits of Podcasting

Join two Interview Valet podcast guesting experts, Claudia Maye and Chloe Williamson, in this conversation into the unexpected social benefits of podcasting. Together they explore how podcasts serve as a tool for exploring innovative ideas from...

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