Use Targeted Podcast Interview As A Powerful Marketing Channel

Season 1

June 12, 2024

Build Your Business Toward Freedom With Podcast Interview Marketing

Join Chloe Williamson as she talks with Interview Valet founder and CEO, Tom Schwab, in this deep dive discussion about aligning your business endeavors with the end goal in mind. Go behind the curtain to explore the intentional details of …

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June 5, 2024

Legal Considerations Around Podcast Guesting with The Podcast Lawyer …

Have you considered potential legal issues in podcasting around intellectual property? When you do a podcast interview who “owns” that episode and what rights do you have as a guest? No matter which side of the microphone you’re on, these …

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May 29, 2024

Making The Shift From Podcast Guest to Podcast Host

Should I be a podcast guest or a host? We get this question often and the answer depends on where you are now and where you plan to go. The charismatic host of the Midlife Mavericks podcast, Alison Jacobson is …

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May 22, 2024

Navigating Tough or Uncomfortable Conversations on Podcasts

In the United States Memorial Day is a day we remember those service members who gave their lives. This was a perfect opportunity to speak with Major General (Ret.) Gregg Martin, author of The Bipolar General. His story is an …

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May 15, 2024

Positioning Your Podcast Interviews To Reach A Global Audience

Interview Valet’s Louise Buckley talks with the insightful business coach Sarah Greener, a renowned business coach from New Zealand. Sarah discusses how she has effectively used podcast interviews as a vital tool for global outreach. Despite being...

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May 8, 2024

Establish Thought Leadership and Credibility With Podcast Interviews

This enlightening episode features special guest Carla Fowler on how guests can effectively establish thought leadership and credibility with podcast interviews. An MD and PhD who founded THAXA out of a passion for performance science, using a...

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May 1, 2024

The Missing Link To Getting Results From Your Podcast Interviews

Whether you’ve tried podcast guesting in the past and didn’t see any results, or you have considered trying it out but are concerned it won’t be worth the investment - this discussion is for you. Tiffany Meenk talks with IV …

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April 24, 2024

How To Leverage AI To Maximize Your Podcast Interviews

AI is a shiny new object for many. It’s a powerful tool that marketers are using but how can it help podcast guests? There are a lot of new experts on the subject out there, but we wanted to talk …

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April 17, 2024

The Art of the Anecdote with Dr. Adrian McIntyre

Storytelling and communication expert Dr. Adrian McIntyre talks about the art of the anecdote with host Tom Schwa. This insightful conversation is the root of why podcast interview marketing is a powerful channel for connecting with your ideal...

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April 10, 2024

Podcast Guesting is NOT Podcast Interview Marketing

Podcast guesting isn’t marketing, just like posting meme videos on your social media channels isn’t social media marketing. Showing up to a podcast interview, talking for 45 minutes, and walking away isn’t podcast interview marketing. Podcast...

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April 3, 2024

Digital Marketers Have It Wrong When It Comes To Podcast Guesting

There’s nearly a consensus in marketing that you should only have one call to action (CTA). The idea is, that if you give leads too many choices they won’t make a decision you will lose them entirely. But our data …

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March 27, 2024

The Podcast Guesting Manifesto with Paul Colligan

There are probably more untruths about podcast guesting than there are truths about podcast guesting. After reading Paul Colligan’s Podcast Guest Manifesto, Interview Valet founder Tom Schwab had to sit down and dive into the thought-provoking...

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March 20, 2024

How to SIPHON Other Audiences Into Your Own with Stephen Woessner

One of the pillars of podcast interview marketing is the concept of moving people from being a passive listener to an active visitor to an engaged lead. Where you take other people’s audiences and turn them into your sales-qualified leads …

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March 13, 2024

Grow Your Brand And Business By Leveraging Other People's Audiences

This week Louise Buckley talks with international speaker and bestselling author Carrie Wilkerson about leveraging other people’s audiences to amplify your brand presence. Carrie underscores the unique power of tapping into existing audiences to...

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March 6, 2024

The 2024 State of Podcast Guesting: Beyond The Data

On this special episode, our founder Tom Schwab shares the findings from the 2024 State of Podcast Guesting. For nearly a decade we have collected data on everything we do and are proud to share those findings every year in …

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Feb. 28, 2024

How To Choose The Right Podcast For Your Interview

Podcast guests often place emphasis on the wrong considerations of what a “good” podcast is. There is a substantial difference between a good podcast, meaning one that gets tens of thousands of monthly listens and features celebrity guests, and a...

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Feb. 21, 2024

Elevate Your Communication With Vocal Awareness with Arthur Joseph

World-renowned speech coach, Arthur Joseph, shares practices from his Vocal Awareness program he has used to train Hall of Fame athletes, A-list actors, and famous keynote speakers. Arthur invites us to explore the transformative power of voice....

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Feb. 14, 2024

How To Be A Great Guest On Podcast Interviews

Today’s episode shares a culmination of knowledge we have collected over the last decade to answer the question – what does it take to be a great podcast guest? We have collected feedback from guests and hosts from tens of …

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Feb. 7, 2024

Podcast Guesting To Write Your Next Book

Zander Sprague, author of "Epic Begins with One Step Forward," shares his innovative approach to book writing. Talking with host Louise Buckley, he shares how he reverse-engineered the writing process through a series of strategic podcast guest...

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Jan. 31, 2024

Turn Passive Listeners To Active Leads: The Podcast Interview Welcome…

Have you ever wondered why your podcast interviews aren’t converting? You guest on a podcast, have a great engaging conversation with the host, and then hope to see conversions from the audience. But how are you bridging the connection between …

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Jan. 24, 2024

How To Answer The First Foundational Question "Tell Me About Yourself"

Kristen Nolan talks with Story Greenlight founder Jeff Bartsch on how to answer the first foundational question of every interview, “So, tell me about yourself…” Applying his knowledge from more than two decades of experience consulting leading...

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Jan. 17, 2024

Should Your Podcast Include Video: Weighing The Pros And Cons

This week Chloe Williamson and Cristina Marcello discuss a polarizing topic: should a podcast include video? Both sides have compelling arguments for the why or why not. But regardless of your viewpoint, as a podcast guest, it’s your job to …

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Jan. 10, 2024

Sales and Podcast Interview Marketing: The Right Approach

Leading sales expert and Founder & CEO of FortyFive.io David Bonney sits down with Interview Valet’s Lasina Jensen to discuss how many marketers are using the wrong approach when it comes to sales. Oftentimes the breakdown occurs because too...

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Dec. 27, 2023

Why Your Podcast Interviews Aren't Converting

This episode features two of Interview Valet’s key team members, Lasina Jensen and Tiffany Meenk. Bringing perspectives from their roles as the Senior Client Success Manager and Marketing Manager, respectively they address common podcast guest...

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